Work
Feb 2024 – March 2026
- Took the marketing agency from 0 to $10K MRR, managed a team of seven, worked with nine global clients
- Led positioning, creator campaigns, and ecosystem growth initiatives for EigenTribe (our main client)
- Built global communities across UAE, Argentina, Turkey, China, Indonesia, Malaysia, India, and Nigeria through workshops, hacker houses, and meetups reaching 2,000+ attendees
- Scaled ecosystem visibility through content, podcasts, and creator collaborations generating 5M+ impressions, 200+ content pieces, and 50+ podcast episodes
- Disbursed $30K+ in developer & creator campaigns, hosted 2 bootcamps leading to 10+ shipped projects and 20+ technical research publications
Feb 2023 – Jun 2024
- Led content and launch campaigns for a fintech infrastructure product with $1B+ in platform value across four ecosystems
- Owned two major product launches (ETHx & SD Utility Pool): positioning, messaging, creator partnerships, launch campaigns, and community engagement
- Scaled ETHx's X community from 0 to 20K in 8 months through threads, spaces, and contests; expanded to Reddit, YouTube, Instagram, and Farcaster
- Managed outbound partnerships through cold outreach, events, and ecosystem relationships to support growth and distribution
- Led a cross-functional team of writers and designers; tracked performance analytics and iterated on content strategy
Aug 2022 – Feb 2023
- Built content and growth strategy from scratch for an early-stage fintech product across Twitter/X, Discord, Medium, and LinkedIn, growing to 60K+ combined followers
- Executed SEO strategy using Google tools and Ahrefs; ranked the website among top search results in key product categories
- Wrote blogs and newsletters for a 210K+ subscriber base covering financial systems, trading infrastructure, and emerging technology
- Developed audience segmentation and growth systems in Notion and ClickUp to improve targeting and distribution
Feb 2022 – Jul 2022
- Managed content and community across 22K+ Twitter followers, 10K+ newsletter subscribers, and 2.2K+ Instagram followers
- Built automation workflows using Zapier, Make, and Phantombuster to scale content operations and reduce manual overhead
- Maintained performance dashboards in Notion, ClickUp, and Airtable to track growth and content KPIs
Sep 2021 – Jan 2022
- Sourced 50+ startups, closed 2 strategic partnerships, and prepared investment theses for 6+ companies in 4 months.
- Part of the founding team; helped set up fund infrastructure and developed early social media and content strategies.
Jan 2021 – Aug 2021
- Built recommendation engines, sales forecasting models, and dashboards serving 250+ clients using Python, SQL, AWS, and Streamlit